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How to Make Your Audience Feel Special

By Jennifer Schenberg On December 7, 2012 · Add Comment
How do you communicate? Now, how do you want to communicate? We all want personal attention – its what makes us feel special. And years ago, the first time we heard AOL’s beloved “You’ve Got Mail,” we smiled. We wanted to get personal emails. Today we have so many emails, it’s overwhelming, yet we boast [...]
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Social Media vs Email: What Makes Us Buy?

By Jennifer Schenberg On November 29, 2012 · Add Comment
Social media may not be a channel for the “hard sell” but it impacts sales just as much as email. There’s a huge difference between influencing and motivating vs activating via discounts. Today’s consumer is on the look out for coupons and deals — but what makes them pull the trigger? Word-of-mouth, social recommendation or [...]
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