Social media may not be a channel for the “hard sell” but it impacts sales just as much as email. There’s a huge difference between influencing and motivating vs activating via discounts. Today’s consumer is on the look out for coupons and deals — but what makes them pull the trigger? Word-of-mouth, social recommendation or a ping from GroupOn? What motivates you to buy?
PR Daily writes that email surpasses social media for sales impact (http://www.prdaily.com/marketing/Articles/12468.aspx). It’s an interesting read, but I don’t necessarily agree — it’s more complicated than that.
After all, 3 out of 4 CMOs say social media impacts sales (via Business Insider:http://www.businessinsider.com/three-of-four-cmos-say-social-media-impacts-sales-2012-8).
— Jennifer Schenberg, PenVine