Social media may not be a channel for the “hard sell” but it impacts sales just as much as email. There’s a huge difference between influencing and motivating vs activating via discounts. Today’s consumer is on the look out for coupons and deals — but what makes them pull the trigger? Word-of-mouth, social recommendation or a ping from GroupOn? What motivates you to buy?

PR Daily writes that email surpasses social media for sales impact ( It’s an interesting read, but I don’t necessarily agree — it’s more complicated than that.

After all, 3 out of 4 CMOs say social media impacts sales (via Business Insider:

— Jennifer Schenberg, PenVine



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