Over the years, we’ve been approached by a range of companies — from start-ups to large, global, publicly-traded enterprises. The business goals range from branding and competitive differentiation to marketplace introductions, fundraising, organic growth and exits. But one thing remains constant – each company values public relations to help bridge the gap between their brand and their customers.

Qudos recently interviewed PenVine’s CEO, Jennifer Schenberg, on how PR can help bridge this gap. Read on:

 

“Whether a company has an in-house PR team or not, there are skills, relationships and domain expertise an outside PR firm may have that can complement or augment a company’s marketing efforts” — Jennifer Schenberg

 

Pi is described as an “irrational and transcendental number” whose decimals “continue infinitely without repetition or pattern.” So what’s not to celebrate today, it’s Pi Day!

  • Did you know that in a mirror, 3.14 looks like “pie“?
  • Maybe you’re interested in hearing from the Numberphile about Pi and the size of the universe?
  • Find your birthday hidden in Pi or read about last week’s Pi eating contest!

Happy Pi Day!

— The PenVine Team

2017 is already a year of growth for the PenVine team. From deep learning, AI and the credit industry to restaurant marketing, mobile advertising and wearable diagnostics, we’re excited to support so much innovation and growth with our clients, globally. I’m so grateful for our team.

Some amazing recent hits:

 

CNBC: Forget the Fitbit, the Smart Patch is the Hot New Fitness Tracker

USA Today: 4 Credit Card Trends for 2017 and What This Means to You

Becker Hospital Review: Nearly half of patients find it difficult to get up-front cost information

USA Today: Your Driving Record: Insurance Companies’ Crystal Ball

Restaurant News: Here’s How KFC Used Mobile Marketing to Achieve 12% Same Store Revenue Growth

MediaPost: 72% of Marketers Say Data Analysis More Important Than Social Media Skills

Spatial Source: GeoSLAM’s ‘Democratisation’ of Laser Scanning

Happy New Year!

Hiring_PR_Pros.jpg

PenVine is hiring media relations pros

Happy 2016! After ringing in the New Year, we’re already putting out feelers for rockstar PR Pros to support our growing roster of Consumer and Business Technology and Lifestyle clients. From social networks and mobile apps to smart car technology, the Internet of Things (IoT), smart buildings, marketing technology and bio-technology — PenVine has several openings for hungry PR Pros interested in joining a fast-growing team with the opportunity to impact a variety of industries, businesses and people.

We are recruiting full-time account executives-account directors and freelance media relations pros with recent placements in business/financial media, broadcast, tech blogs, and consumer and lifestyle media.

  • Media relations executives with 3-10 years of experience
  • Freelancers with the above experience
  • Midtown NYC office with flexibility to work from home
  • 401K and pension plan
  • Opportunity for accelerated growth

***If you’re a spectacular media relations pro with solid blogger and reporter relationships, please send us a note along with your CV to careers@penvine.com.

 

It’s Spring and Team PenVine is hiring!

 

 

 

 

 

 

We’re searching for stellar media relations pros. Must have a current track record of success securing coverage on marketing/advertising, technology and social media topics with major media, technology blogs and marketing publications. Domain expertise in B2B technology, marketing and ad-tech, and social and mobile technologies strongly preferred.

Requirements:

10+ years of technology media relations experience, in one or more of the areas pictured above. Media references a plus.

Come join us at our NYC location and have the flexibility to work from the comfort of your home office.

Please submit resumes and letters to info@penvine.com.

— Jennifer Schenberg, PenVine

Math enthusiasts and geeks alike have been waiting a century for tomorrow. Why? Because it’s Pi Day, 3/14/15. And if you want to get crazy about it, you can celebrate at 9:26:53 a.m. since the next numbers are 9, 2, 6, 5, and 3.

PiDayAnd according to ABC News, as befitting its reputation as an elite institution of math, science and engineering, the Massachusetts Institute of Technology has announced that it will send out its acceptance letters for this year’s incoming class on Pi Day, precisely at 9:26 a.m. Oh, and it’s Einstein’s Birthday as well.

Now, how to celebrate? According to Scientific American, we can bake pies, pun intended and because of their circular nature. Pizzas also work, having the right shape, and the right first two letters as well.

You can also hit up science museums around the country.

The National Museum of Mathematics in New York City, for example, will gather people in Madison Square Park to light up a circle around the central fountain and compare its circumference with the distance across it—accompanied by free hot chocolate and pie.

OR, check out the Exploratorium in San Francisco, the Air Force Research Laboratory in Dayton, Ohio, Princeton University and the National Cryptologic Museum near Washington, D.C.

Happy Pi Day!

Our team was fortunate enough to experience the birth of the outsourcing industry – to help it form with the introduction of a new technology category “ASP,” to fuel its evolution and segmentation across vertical markets into BPO, product development outsourcing, near shoring and offshoring.  And as we continue to broaden and fine-tune our domain expertise, PenVine is taking on the task of helping to promote one of the most disruptive changes to outsourcing today: Robotic Process Automation.

We are pleased to announce we havRPAposte been tapped by The Institute for Robotic Process Automation (IRPA) as PR Agency of Record to help members promote industry growth through education and awareness. In addition to helping support the Institutes’ PR initiatives and upcoming inaugural Automation Innovation Conference 2014 later this month in NYC, PenVine will offer PR and AR services to members, helping RPA providers educate business leaders across vertical industries about RPA, its benefits and its impact on business.

We feel Robotic Process Automation presents a unique and positive shift in how Enterprises derive greater efficiencies and improved IT processes to stay competitive and are thrilled that the IRPA has taken the initiative to gather the brightest minds and leading players in the RPA industry to create a knowledge forum about this disruptive technology.

We are delighted to partner with IRPA to socialize, promote thought leadership, dispel myths and help educate the marketplace about the impact RPA will have in the coming years.

For the full release, click here.

For startup CEOs and practitioners just entering the field of marketing, PR or industry analyst relations —  our IAR expert, Ilona Mohacsi has a few good pointers, which she made to the Bulldog Reporter this morning. Be sure to read the full article because Ilona covers many of the typical mistakes made when communicating with industry analysts. Here’s a synopsis:

getsmartOne of the more endearing qualities of the character Maxwell Smart in the recent movie remake of the 1960s “Get Smart” spy parody TV series, is his ability to appreciate the details. Whether it’s knowing the customs of a country or the personal habits/attributes of everyone he deals with—good or bad, Max makes it his business to know the details and get the facts.

While larger corporations will have dedicated Industry Analyst Relations staffs, most start-ups or smaller companies ask their PR agency or marketing team members to handle Industry Analyst Relations. Like Max, PR practitioners and marketers need to get smart and pay attention to the details that matter in successful Industry Analyst Relations. Here are some basic tips to get you on your way:

1.) IAR is not PR. Industry Analyst Relations is not Public Relations. Your conversations with industry analysts are two-way conversations, not interviews.

2.) BRIEFings. Industry analyst briefings are usually 30 minutes—hard stop, really. Plan your conversations with analysts accordingly, and keep your agenda tight and explain this to your executives. An analyst’s time is money.

3.) Relationship Building. As in any relationship, it is important to understand where the analyst is coming from. How is your presentation helping her or him better understand the customer need your product meets? Does she/he have a report coming up on a subject that your company can help with? Do you have customer references you can provide them?

— By Ilona Mohacsi, SVP Industry Analyst and Media Relations, PenVine

To read Ilona’s full article in Bulldog Reporter, click here: http://www.bulldogreporter.com/dailydog/article/beyond-pr-get-smart-on-industry-analyst-relations

 

10 Years of Success

This year, we’re proud to announce that we’re ringing in 2013 with a major milestone of our own: 10 years of business success – celebrating some of the most exciting moments for tech start-ups and female entrepreneursconsumer products and entertainmentclean/green innovation and enterprise-scale and mass-market servicesCheck out some of our most exciting moments.

Reflecting on the Holidays

wollman_rink

We hope everyone’s had a moment to review this Holiday’s amazing “firsts.” Because this Holiday season’s going down in the books. 1.) Fandango broke the record for the highest single-day movie ticket sales on Christmas Day, 2.) there were more iOS and Android activations than any other day in history – $17.4 million to be exact – and, 3.) my daughters and I shattered our movie-watching record, enjoying four fantastic films in less than 2 weeks – Parental Guidance, Les Miserables, Monsters Inc 3D, and The Hobbit.

We hope you had a chance to relax during the Holidays because like us, you’ll probably be hitting the ground running  this week – in our case – prepping for CES and NRF’s Big Show and Shop.org’s First LookMobile Marketer’s Mobile First Look and Mobile World Congress.

mwc

As usual, Q1 is a chock-full-of activity, announcing new wins and innovations across marketing, technology, energy and mobile. And since it’s still a big quarter for retail, you’ll probably also see us at the Internet Retailer Web Design and Usability Summit in February.

To all of our valued relationships and close friends – here’s to a fabulous 2013. May it be our best year yet!

Sincerely,

Jennifer Schenberg & the PenVine Team