Over the years, we’ve been approached by a range of companies — from start-ups to large, global, publicly-traded enterprises. The business goals range from branding and competitive differentiation to marketplace introductions, fundraising, organic growth and exits. But one thing remains constant – each company values public relations to help bridge the gap between their brand and their customers.
Qudos recently interviewed PenVine’s CEO, Jennifer Schenberg, on how PR can help bridge this gap. Read on:
“Whether a company has an in-house PR team or not, there are skills, relationships and domain expertise an outside PR firm may have that can complement or augment a company’s marketing efforts” — Jennifer Schenberg