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Spreading the Word in a Social World

By Jennifer Schenberg On December 5, 2012 · Add Comment

In today’s ever-evolving social world — where people have the power to persuade, unite and blacklist brands and products — PR has a more important role than ever. As we’ve learned from our clients (and clients’ clients), one negative post can spread like wildfire, causing a crisis that requires immediate attention. Whether it’s responding to [...]

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