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Can You Hear Me Now?

By Jennifer Schenberg On April 3, 2013 · Add Comment
Happy 40th Birthday, Cellphone. One of the first times I saw a cellphone was on popular early ’90s show, Saved by the Bell. Ah the Zack Morris “Brick Phone.” I must have gotten my first cellphone in 1995. A gigantic Ericsson. Followed by an equally large Nokia and then eventually, a sleek (at the time) [...]
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12-12-12: The Last Repeating Date of the Century

By Jennifer Schenberg On December 12, 2012 · Add Comment
So how to celebrate? If you just missed getting married at 12:12:12 on 12/12/12, then you can always try to scalp a ticket to tonight’s concert benefiting Hurricane Sandy victims at Madison Square Garden, give birth or schedule a C-section or induced delivery (in China, the number 12 and combination 12-12 is very good luck), [...]
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The Tablet Affect & Streaming TV to Mobile

By Jennifer Schenberg On November 29, 2012 · Add Comment
According to this story from @GAbramovich at @Digiday, when there’s a tablet laying around, people are unlikely to pay attention to your TV ad. However  when watching TV programming on a tablet, they’re glued to it. Why? I actually like the psychological analysis here — people have to hold their tablet, so they’re engaged physically;  they focus on their show [...]
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Will Google Get Its Grooveshark Back On?

By Jennifer Schenberg On November 29, 2012 · Add Comment
According to the Wall Street Journal’s blog Digits, Google quietly reinstated Grooveshark, the controversial music streaming app. It’s $6.00-$9.00 a month or free ad-supported, and lets you listen to copies of songs uploaded by other users. The problem: is Grooveshark legal? At the end of the day, who’s ultimately responsible for infringing on music label copyrights? [...]
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The Social Disconnect Between Brand and Consumer

By Jennifer Schenberg On November 29, 2012 · Add Comment
We wrote about the importance and impact of social media on sales. Today we’re writing about how brands do (or do not effectively) use social media to learn about their customers. When businesses listen to and respond to customers — they learn about their likes, wants and needs. But according to data from Pivot, only 34% [...]
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Social Media vs Email: What Makes Us Buy?

By Jennifer Schenberg On November 29, 2012 · Add Comment
Social media may not be a channel for the “hard sell” but it impacts sales just as much as email. There’s a huge difference between influencing and motivating vs activating via discounts. Today’s consumer is on the look out for coupons and deals — but what makes them pull the trigger? Word-of-mouth, social recommendation or [...]
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