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The Social Disconnect Between Brand and Consumer

By Jennifer Schenberg On November 29, 2012 · Add Comment
We wrote about the importance and impact of social media on sales. Today we’re writing about how brands do (or do not effectively) use social media to learn about their customers. When businesses listen to and respond to customers — they learn about their likes, wants and needs. But according to data from Pivot, only 34% [...]
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