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The Social Disconnect Between Brand and Consumer

By Jennifer Schenberg On November 29, 2012 · Add Comment

We wrote about the importance and impact of social media on sales. Today we’re writing about how brands do (or do not effectively) use social media to learn about their customers. When businesses listen to and respond to customers — they learn about their likes, wants and needs. But according to data from Pivot, only 34% [...]

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Social Media vs Email: What Makes Us Buy?

By Jennifer Schenberg On November 29, 2012 · Add Comment

Social media may not be a channel for the “hard sell” but it impacts sales just as much as email. There’s a huge difference between influencing and motivating vs activating via discounts. Today’s consumer is on the look out for coupons and deals — but what makes them pull the trigger? Word-of-mouth, social recommendation or [...]

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