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The Tablet Affect & Streaming TV to Mobile

By Jennifer Schenberg On November 29, 2012 · Add Comment

According to this story from @GAbramovich at @Digiday, when there’s a tablet laying around, people are unlikely to pay attention to your TV ad. However when watching TV programming on a tablet, they’re glued to it. Why? I actually like the psychological analysis here — people have to hold their tablet, so they’re engaged physically; they focus on their show [...]

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