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It’s 2016: Calling all NYC Tech and Lifestyle PR Pros

By Jennifer Schenberg On January 10, 2016 · Add Comment
Happy 2016! After ringing in the New Year, we’re already putting out feelers for rockstar PR Pros to support our growing roster of Consumer and Business Technology and Lifestyle clients. From social networks and mobile apps to smart car technology, the Internet of Things (IoT), smart buildings, marketing technology and bio-technology — PenVine has several openings for [...]
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It’s Spring and We’re Hiring!

By Jennifer Schenberg On March 20, 2015 · Add Comment
It’s Spring and Team PenVine is hiring!             We’re searching for stellar media relations pros. Must have a current track record of success securing coverage on marketing/advertising, technology and social media topics with major media, technology blogs and marketing publications. Domain expertise in B2B technology, marketing and ad-tech, and social and mobile technologies strongly [...]
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Once in a Lifetime: Pi Day is 3/14/15

By Jennifer Schenberg On March 13, 2015 · Add Comment
Math enthusiasts and geeks alike have been waiting a century for tomorrow. Why? Because it’s Pi Day, 3/14/15. And if you want to get crazy about it, you can celebrate at 9:26:53 a.m. since the next numbers are 9, 2, 6, 5, and 3. And according to ABC News, as befitting its reputation as an elite [...]
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Ch-Ch-Changes: PenVine Takes on Disruptive Robotic Process Automation Industry

By Jennifer Schenberg On October 21, 2014 · Add Comment
Our team was fortunate enough to experience the birth of the outsourcing industry – to help it form with the introduction of a new technology category “ASP,” to fuel its evolution and segmentation across vertical markets into BPO, product development outsourcing, near shoring and offshoring.  And as we continue to broaden and fine-tune our domain expertise, PenVine is [...]
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Get Smart: Industry Analyst Relations is NOT PR – Featured in Bulldog Reporter

By Jennifer Schenberg On June 25, 2013 · Add Comment
For startup CEOs and practitioners just entering the field of marketing, PR or industry analyst relations —  our IAR expert, Ilona Mohacsi has a few good pointers, which she made to the Bulldog Reporter this morning. Be sure to read the full article because Ilona covers many of the typical mistakes made when communicating with [...]
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2013: Celebrating a Decade of Success

By Jennifer Schenberg On December 31, 2012 · Add Comment
This year, we’re proud to announce that we’re ringing in 2013 with a major milestone of our own: 10 years of business success – celebrating some of the most exciting moments for tech start-ups and female entrepreneurs, consumer products and entertainment, clean/green innovation and enterprise-scale and mass-market services. Check out some of our most exciting moments. Reflecting on the Holidays We hope everyone’s had a moment [...]
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12-12-12: The Last Repeating Date of the Century

By Jennifer Schenberg On December 12, 2012 · Add Comment
So how to celebrate? If you just missed getting married at 12:12:12 on 12/12/12, then you can always try to scalp a ticket to tonight’s concert benefiting Hurricane Sandy victims at Madison Square Garden, give birth or schedule a C-section or induced delivery (in China, the number 12 and combination 12-12 is very good luck), [...]
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How to Make Your Audience Feel Special

By Jennifer Schenberg On December 7, 2012 · Add Comment
How do you communicate? Now, how do you want to communicate? We all want personal attention – its what makes us feel special. And years ago, the first time we heard AOL’s beloved “You’ve Got Mail,” we smiled. We wanted to get personal emails. Today we have so many emails, it’s overwhelming, yet we boast [...]
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Spreading the Word in a Social World

By Jennifer Schenberg On December 5, 2012 · Add Comment
In today’s ever-evolving social world — where people have the power to persuade, unite and blacklist brands and products — PR has a more important role than ever. As we’ve learned from our clients (and clients’ clients), one negative post can spread like wildfire, causing a crisis that requires immediate attention. Whether it’s responding to [...]
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Social Media vs Email: What Makes Us Buy?

By Jennifer Schenberg On November 29, 2012 · Add Comment
Social media may not be a channel for the “hard sell” but it impacts sales just as much as email. There’s a huge difference between influencing and motivating vs activating via discounts. Today’s consumer is on the look out for coupons and deals — but what makes them pull the trigger? Word-of-mouth, social recommendation or [...]
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    • The Great Reshuffle: Join PenVine
    • Freelance and WFH Boom During Covid-19
    • Spring Showers of Opportunity: We’re Hiring!
    • We’re Hiring! Senior Writer, FinTech & General Tech
    • A CEO’s Humanity Can Carry the Company
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